by Nick Lancaster | Jul 20, 2017 | SEO, website design
Who is your website for? This is an important question. Obviously, it’s for your customers. But who exactly are your customers? The better you know, the better you can design your website. As a quick example, let’s look at two potential customers for your...
by Nick Lancaster | Jul 11, 2017 | Marketing, SEO
Blogging serves two main purposes. First, it allows you to share your knowledge, expertise, and information about your company with your customers. Second, it becomes content on your website and helps increase your ranking in the search engines. Why you should blog....
by Nick Lancaster | Jul 7, 2017 | SEO, website design
It’s great your business has a site. A website can be used in multiple ways for your business. You can direct people there for information, for directions, to sign up for a service or sell your products. Now to get some traffic. SEO (search engine optimization)...
by Nick Lancaster | Jan 13, 2017 | Marketing, SEO
In the last post: 5 Things to Consider When Designing Your Website, I discussed that your website should be focused on your customers. Your website should be designed so that it is easy to use. It should also contain information that is helpful for your customers and...