Blogging serves two main purposes. First, it allows you to share your knowledge, expertise, and information about your company with your customers. Second, it becomes content on your website and helps increase your ranking in the search engines.

Why you should blog.

1) Share ideas and information about your company
2) Create an audience
3) Be seen as an expert in your field
4) Communicate with your customers and offer help
5) Help your website attract more traffic

How blogging helps your business?

Blogging allows you to share your knowledge with your potential customers. Producing quality content that is helpful lets your customers know that you are an expert in your field and makes it more likely that they will come to you to solve their problems (buy your product or service. If your customers find the content useful, they will also be likely to share it.

Blogging helps to drive traffic to your website.

Blogging helps drive traffic to your website in a couple of ways. The first is through your direct promotion of your blogs. Once you create a blog, you can promote it to your customers through word of mouth, social media (twitter, facebook, LinkedIn), and your email list. This helps attract customers to your website. If they find the information useful, they will likely share it themselves further increasing your reach.

The second reason that blogging can help you increase traffic is its importance in search rankings. Part of Google’s ranking is based on up to date, quality content. The more often you share quality content the better. The more blogs you write, the more likely you are to rank for the various keywords that are related to your business.

What should you blog about?

Answer questions– Keep a list of questions you get from customers. Answer these questions in blogs providing the information and resources that customers might find useful.

Use Google Analytics– Find out what search terms your visitors use to find your website and use them to write helpful blogs. This will also help you rank better in the search engines.

Interesting product or service information-Write blogs about how to use your new products, tips on product usage, or new ways to use our products. This type of information is especially useful to your customers because it shows them additional value in your products.

Events– Write about events that you will be hosting or events that you have attended. Be sure to include information about how it is relevant to your customers, especially if it is new information they may not be aware of.

Industry information-Sharing industry information will help your customers see you as an expert in the field. Being the expert means you will be the one they come to when they have questions.

Get Started

Your website is an important part of your company. In many cases, it is likely the first contact your customers will have with your company. It also has the potential to increase your business. Blogging allows you to both provide helpful information to your customers and create a dialogue with them. Blogging is also important to help you rank better in search engines increasing your traffic.

The first step is to come up with some ideas. To start, write down five ideas that you can write about. Then choose one and get started. To begin with, don’t worry about great grammar or punctuation. Just write. You can always go back and make corrections later. If you can’t think of anything to write about, you can always write about Hawaii. There is always someone interested in reading about the beautiful sites and weather of Hawaii.