The internet has changed the way we find information and operate on a daily basis. According to Internet World Stats, 89% of people in North America use the internet. In addition, smartphones have made it easier than ever to find the information we want regardless of where we are. The fact that people are now turning to the internet more than ever means that your website will likely be the first representation of your business your customers see. Do you have a website and is it a good representation of you and your company? Is it time for a refresh or a complete overhaul? Below are five things to consider when designing a new website.
Who is your target customer?
Knowing your target audience is important for your business and important when designing your website. Does your business sell to mostly teenagers who expect a more bold design or to baby boomers who would appreciate a larger font that is easier to read? Do you work with the local population of the Big Island or Hawaii or do you sell your products throughout the United States? What expectations do your customers have about your business? How do your customers access the internet? If your website is mostly accessed through mobile devices, this must be incorporated into the design. The better you understand your target customer the better you can design the website to fit their needs.
What is the purpose of the website?
Now that you know your target audience, it’s time to figure the function your website will play. Will you sell your products and services through your website? If so, you will need an online store and a design focused on encouraging your customers to make a purchase. Do you plan to use your website as an informational resource to explain your services and encourage your customers to contact you? Or do your customers already know your business’s services and you simply need a place for them to find your phone number and a map to your store? A website with a specific purpose can be better designed and will be more effective at achieving your goals.
Is your content helpful and relevant to your customers?
One common mistake many people make when designing a website is not thinking about their customers. They think about the information they want to include or the design they want but don’t think about the information and design the customer wants. The more helpful your website and information are to your customer the more likely they will use your services and share your website with their friends and family. Your customers have a problem they are trying to solve, how can you and your website help them solve it?
How much time can you invest?
As mentioned above, a website is an important part of your business. Like other parts of your business, it must be maintained and improved. The platform will occasionally need to be updated, information will need to be changed and new content will need to be created on a consistent basis. The more valuable content you create the better your website will do. Unfortunately, this all takes time. Can you put in the time to maintain and update your website or do you need to hire someone to do this for you? If you plan to do it yourself, you may also want to consider the complexity of your website.
What’s your promotion plan?
Your website has been designed and is on the web for everyone to see. How will you bring customers to your site? Unfortunately, long gone are days when you can simply create a website and expect immediate traffic. How well your website ranks in the search engine depends on a number of things, but some of the most important are how relevant and new your content it and how often your website and content are shared. Writing a blog that is helpful to your customers is a great way to do this. You can also promote on social media, make videos and even promote your website in person. The sky is the limit. Consistency is the key and as mentioned above, it all requires time. Creating a promotion plan will help you keep on track and make sure your investment in your website pays for itself.
Need help deigning your website
Do you need a website or does your website need to be redesigned? Please get in contact with me. I would love to discuss how I might be able to help you with your website and marketing.